Amruts Silver Cup VSOP Brandy

The closest brand to the million case mark is Amrut Distillery’s Silver Cup Brandy, which this year failed to qualify for the Brand Champions due to a drop of 110,000 cases. Silver Cup was the first brand to be launched by the firm, and made its debut in Karnataka in 1949 – so it’s somewhat of a stalwart. While the wider brandy sector has witnessed some strong sales performances this year, this brand too was likely overshadowed by the Indian whisky sector.