Amrut’s Silver Cup RARE Brandy

The closest brand to the million case mark is Amrut Distillery’s Silver Cup Brandy, which this year failed to qualify for the Brand Champions due to a drop of 110,000 cases. Silver Cup was the first brand to be launched by the firm, and made its debut in Karnataka in 1949 – so it’s somewhat of a stalwart. While the wider brandy sector has witnessed some strong sales performances this year, this brand too was likely overshadowed by the Indian whisky sector.